Maximizing the email signature channel
Have you ever thought about the different places from which emails you send originate? Outlook. Office365. Your Gmail account. Your mobile device. Even your iPad at home. Salesforce. Marketo…
The list goes on and on.
In fact, did you know that the average person has 3.4 connected devices and platforms from which they send email?
With those 3.4 devices, they send an average of 34 emails a day. Let’s extrapolate for a 1,000 person company.
34 Emails a day x 5 days a week x 50 weeks a year = 8,500,000 emails sent!
Whoa! That’s a pretty massive channel. And if you think about it the right way, it’s a pretty massive opportunity.
If you can find the right solution to harness your entire email signature channel, you’re looking at being able to drive between 3%-7% CTR for unique recipients. For a hypothetical company with 30,000 employees, this means leveraging 255,000,000 email signatures could have a millions of clicks impact on your marketing engagement programs.
The tools available in the market today are giving marketers the keys to a channel that has been historically locked down. Whether it’s a follow up at the office, answering a question from your iPhone while on the road, or responding to a lead through Salesforce, maximizing the email signature channel will have serious a serious impact on your engagement activities.